http://amyallen.work/screenplays daily 0.75 2014-11-02 http://amyallen.work/projects daily 0.75 2025-01-13 https://images.squarespace-cdn.com/content/v1/53364aafe4b0d3865c0aabc9/1396219721125-7OZTTY9YUKFBJ0C7FCKN/image-asset.jpeg Projects https://images.squarespace-cdn.com/content/v1/53364aafe4b0d3865c0aabc9/1396209136898-5IQ7XM5RGVPHKT0HJPJC/sangmo1 Projects https://images.squarespace-cdn.com/content/v1/53364aafe4b0d3865c0aabc9/1396209600628-IMYKJ0ZU0F1GWSGRPHA4/sangmo5.jpg Projects https://images.squarespace-cdn.com/content/v1/53364aafe4b0d3865c0aabc9/1396220218561-VJS1NL8X1Y1ONE4N4JX2/image-asset.jpeg Projects https://images.squarespace-cdn.com/content/v1/53364aafe4b0d3865c0aabc9/1396219928106-1L6GKPJA6H6II5K4TNAJ/image-asset.jpeg Projects https://images.squarespace-cdn.com/content/v1/53364aafe4b0d3865c0aabc9/1396220358405-NGL1U7BUEQVY2XYMGK7N/image-asset.jpeg Projects https://images.squarespace-cdn.com/content/v1/53364aafe4b0d3865c0aabc9/1396220724885-FCEE2LINVBQ4CI5PWFAC/image-asset.jpeg Projects https://images.squarespace-cdn.com/content/v1/53364aafe4b0d3865c0aabc9/1498107605268-GGZDHDMPSHFEM2KEEOBT/sinkBW.gif Projects - The Shallow End A Digital Novel https://images.squarespace-cdn.com/content/v1/53364aafe4b0d3865c0aabc9/1498659764934-EUHOXIGJ88IS82HM1BA7/photo+port+18.jpg Projects https://images.squarespace-cdn.com/content/v1/53364aafe4b0d3865c0aabc9/1512890398428-GKNFRTND1LS2L849OHWC/sinkBW.gif Projects https://images.squarespace-cdn.com/content/v1/53364aafe4b0d3865c0aabc9/1512891018545-2BT26H3EB2Q3080QVBJA/Screen+Shot+2017-12-10+at+2.27.35+AM.png Projects https://images.squarespace-cdn.com/content/v1/53364aafe4b0d3865c0aabc9/1512891641956-WLKI9QKA4OU5J4DW7FNR/korean+students.jpg Projects https://images.squarespace-cdn.com/content/v1/53364aafe4b0d3865c0aabc9/1736804208318-UX4RFD61CFOSR7HTLYMW/Screenshot+2025-01-13+at+4.36.14%E2%80%AFPM.png Projects http://amyallen.work/home daily 0.75 2017-06-22 http://amyallen.work/home/rubbish monthly 0.5 2017-06-22 https://images.squarespace-cdn.com/content/v1/53364aafe4b0d3865c0aabc9/1498100603578-B7G84SVRJ708IBSFJWW7/image-asset.jpeg Home - RUBBISH http://amyallen.work/home/category/FILM monthly 0.5 http://amyallen.work/home/tag/prague monthly 0.5 http://amyallen.work/home/tag/film monthly 0.5 http://amyallen.work/clients daily 1.0 2025-01-10 https://images.squarespace-cdn.com/content/v1/53364aafe4b0d3865c0aabc9/1513475059164-XD0UQ912ZQBB6GJECQZP/kid_brain.png Clients - Our interpretation of the toddler brain was an innovative way to weave in Playskool product iconography.  https://images.squarespace-cdn.com/content/v1/53364aafe4b0d3865c0aabc9/1513475123265-97XAG2Y84DTTMJU1RPA0/toys+on+floor.jpg Clients - Parents loved honest insights about child behavior. https://images.squarespace-cdn.com/content/v1/53364aafe4b0d3865c0aabc9/1513475133541-6VYB44SK88DQVCEZK2T3/hour+of+sleep.png Clients - While the team didn't jump on every small holiday, daylight savings time directly applied to life as a parent.  https://images.squarespace-cdn.com/content/v1/53364aafe4b0d3865c0aabc9/1513475140671-N45UZ3ADPM779MPARPSG/parent+tip.png Clients - No matter the topic, we kept the focus on Playskool toys.  https://images.squarespace-cdn.com/content/v1/53364aafe4b0d3865c0aabc9/1512930304602-ACXSI8XDZ2V3E0PKAW47/criminal.jpg Clients https://images.squarespace-cdn.com/content/v1/53364aafe4b0d3865c0aabc9/1512930300871-C1R6HRYE1MI0UI5U2NDD/casefile.jpeg Clients https://images.squarespace-cdn.com/content/v1/53364aafe4b0d3865c0aabc9/1512930314892-DEI212KF9XCU28RD6JNW/last+podcast+on+the+left.jpg Clients https://images.squarespace-cdn.com/content/v1/53364aafe4b0d3865c0aabc9/1512930299599-TH1CW4ILYG8OVQQJ9TPT/bowery+boys.jpeg Clients https://images.squarespace-cdn.com/content/v1/53364aafe4b0d3865c0aabc9/1512930311455-DKPROEGE4TM091DJGOKO/generation+why.jpg Clients https://images.squarespace-cdn.com/content/v1/53364aafe4b0d3865c0aabc9/1512930323216-V2SYJOMMKY7XV1A1F6Y0/serial+killers.jpg Clients https://images.squarespace-cdn.com/content/v1/53364aafe4b0d3865c0aabc9/1512930323427-4Q53UP5FFACCWRODR5R9/thinking+sideways.jpg Clients https://images.squarespace-cdn.com/content/v1/53364aafe4b0d3865c0aabc9/1512930325963-174SYGOO02YCJTLGI1QG/unsolved+murders+.jpg Clients https://images.squarespace-cdn.com/content/v1/53364aafe4b0d3865c0aabc9/1513529839631-JTWE2Q9CVNEDH8HNUOSK/X.O+one.jpg Clients https://images.squarespace-cdn.com/content/v1/53364aafe4b0d3865c0aabc9/1512968064120-LKSCIJDWOORY6ZWZTGIT/hennessy+vignettes+2.jpg Clients https://images.squarespace-cdn.com/content/v1/53364aafe4b0d3865c0aabc9/1512968048557-8S3MX42GO6QSSGHQIJYI/hennessy+2.jpg Clients https://images.squarespace-cdn.com/content/v1/53364aafe4b0d3865c0aabc9/1512968060584-HDOQ9UTWTZVCHBI0XIGQ/hennessy+outside.jpg Clients https://images.squarespace-cdn.com/content/v1/53364aafe4b0d3865c0aabc9/1513188716486-OEG4RHASFBSCRBFSS8E2/christine+1.png Clients https://images.squarespace-cdn.com/content/v1/53364aafe4b0d3865c0aabc9/1513188716289-4GWDIY7J8YLXGBQFAR3B/christine+2.png Clients https://images.squarespace-cdn.com/content/v1/53364aafe4b0d3865c0aabc9/1513188717770-64P5BA7TF288VE24Z3L3/christine+3.png Clients https://images.squarespace-cdn.com/content/v1/53364aafe4b0d3865c0aabc9/1513188718564-AKC9SJDNQ3XG94NK3QBP/gabe+1.png Clients https://images.squarespace-cdn.com/content/v1/53364aafe4b0d3865c0aabc9/1513188719729-L4JXE6KJSYLJCGD0TMMU/gabe+2.png Clients https://images.squarespace-cdn.com/content/v1/53364aafe4b0d3865c0aabc9/1513188721344-3IFZ4ALBN4YUV8LWTGG0/gabe+3.png Clients https://images.squarespace-cdn.com/content/v1/53364aafe4b0d3865c0aabc9/1513189840134-UZOWAO431CS2NTLXMOC3/wrapup+shot.png Clients https://images.squarespace-cdn.com/content/v1/53364aafe4b0d3865c0aabc9/1513179037024-9BDX9EDBWUQ8FU1217QU/Screen+Shot+2017-12-13+at+10.29.46+AM.png Clients To craft a narrative for each influencer, first I interviewed the runners to determine what makes them tick, and then I created a story arc that told how their smartwatches helped them train. https://images.squarespace-cdn.com/content/v1/53364aafe4b0d3865c0aabc9/1513461236129-I357G8K41VUG29RPVHJK/1.png Clients - Pour your heart out. #AnswerTheCall https://images.squarespace-cdn.com/content/v1/53364aafe4b0d3865c0aabc9/1513461235953-6AK4W0OVRVZMNBOSPH9P/2.png Clients - Bring the night into focus. #AnswerTheCall https://images.squarespace-cdn.com/content/v1/53364aafe4b0d3865c0aabc9/1513461237779-IUTV43EC7QE03DY8AQTB/3.png Clients - True originals tower over the crowds. #AnswerTheCall https://images.squarespace-cdn.com/content/v1/53364aafe4b0d3865c0aabc9/1513461237840-F3PY0AETUT6B89Q86910/4.png Clients - Here’s to chill days and long nights. #AnswerTheCall https://images.squarespace-cdn.com/content/v1/53364aafe4b0d3865c0aabc9/1513461240276-JNDTS59RHOFORPMEIKV6/5.png Clients - Tear it down and build it up again. #AnswerTheCall https://images.squarespace-cdn.com/content/v1/53364aafe4b0d3865c0aabc9/1513461239693-71LQE70YLQLNBS3KMDP3/6.png Clients - Cross that bridge now instead of later. #AnswerTheCall https://images.squarespace-cdn.com/content/v1/53364aafe4b0d3865c0aabc9/1513461242023-OP8P96GQ9KC1NH68EG8P/7.png Clients - Look ahead, but never slow down. #AnswerTheCall https://images.squarespace-cdn.com/content/v1/53364aafe4b0d3865c0aabc9/1513461242542-GBGFLWR8NAWJEG2NEYMW/8.png Clients - Build greatness from the ground up. #AnswerTheCall https://images.squarespace-cdn.com/content/v1/53364aafe4b0d3865c0aabc9/1513461244184-Z54LAQ1BM3KX1XP9VYYW/9.png Clients - Light up the last night of 2016. #AnswerTheCall #WhiskeyAllTheWay https://www.instagram.com/p/BOp3gnlACJT/?taken-by=bushmillsusa https://images.squarespace-cdn.com/content/v1/53364aafe4b0d3865c0aabc9/1513461245231-848WVMST11QGHTGM08OK/10.png Clients - Never arrive empty-handed. #AnswerTheCall #WhiskeyAllTheWay https://images.squarespace-cdn.com/content/v1/53364aafe4b0d3865c0aabc9/1513461246426-ZB12KB0TG0GXTX65UQJG/11.png Clients - When the weather cools down but you’re on fire. #AnswerTheCall #WhiskeyAllTheWay https://images.squarespace-cdn.com/content/v1/53364aafe4b0d3865c0aabc9/1513461246476-HGFQKBWPAG5A95BULK68/12.png Clients - Work is ambition distilled. #AnswerTheCall https://images.squarespace-cdn.com/content/v1/53364aafe4b0d3865c0aabc9/1513461248756-DYVE2ENRTZRWPTAQ76VD/13.png Clients - Risk-takers live outside the lines. #AnswerTheCall https://images.squarespace-cdn.com/content/v1/53364aafe4b0d3865c0aabc9/1513461248283-877IJ4GIMCVHBGYCZ7MS/14.png Clients - Paint the town. #AnswertheCall https://images.squarespace-cdn.com/content/v1/53364aafe4b0d3865c0aabc9/1513461249480-PREW2DFTJIH6HPPW3MP5/15.png Clients - On the rocks after dark. — Photo by @JonesCrow for Bushmills #AnswerTheCall https://images.squarespace-cdn.com/content/v1/53364aafe4b0d3865c0aabc9/1513463543223-2TDAED01ODBV2Y4TSQXH/bushmills+red+bush+cover+image.jpg Clients - Don’t be afraid to go against the grain. #realirish — with @bennemtin & @duncanpenn of @theburiedlife  by @coreymcnori https://images.squarespace-cdn.com/content/v1/53364aafe4b0d3865c0aabc9/1513463568193-TL66OHUF59VASYLSXM3T/bushmills+red+bush+share.jpg Clients - A step up from ordinary whiskey. #realirish — w/ @bennemtin, @duncanpenn, & @daveyspice of @theburiedlife  by @coreymcnori https://images.squarespace-cdn.com/content/v1/53364aafe4b0d3865c0aabc9/1513463543372-2JD59N2I9J6UWUU9DIOI/bushmills+red+bush+cycle.jpg Clients - Reinvent the wheel every now and then. #realirish — with @bennemtin, @daveyspice & @duncanpenn of @theburiedlife by @coreymcnori https://images.squarespace-cdn.com/content/v1/53364aafe4b0d3865c0aabc9/1513463543755-CDKNB8ENQO62PVPL4YZC/bushmills+red+bush+jump.jpg Clients - Jump to get the first round. #realirish — with @daveyspice, @duncanpenn, & @bennemtin of @theburiedlife by @coreymcnori https://images.squarespace-cdn.com/content/v1/53364aafe4b0d3865c0aabc9/1513634856194-KT24F2HGRIWB27K1SXCX/botb+winner.jpg Clients https://images.squarespace-cdn.com/content/v1/53364aafe4b0d3865c0aabc9/1513640568127-5QKWHLB6IDZFR95D8SUF/battle+of+the+brews.jpeg Clients https://images.squarespace-cdn.com/content/v1/53364aafe4b0d3865c0aabc9/1513640585840-DBR99JK55OLUO0LBC511/botb+many+devices.jpeg Clients https://images.squarespace-cdn.com/content/v1/53364aafe4b0d3865c0aabc9/1513633259510-GJZEYOH4MFMYFLLMMHNV/botb+gif.gif Clients The sweepstakes was primarily promoted by paid ads on Facebook and Twitter. https://images.squarespace-cdn.com/content/v1/53364aafe4b0d3865c0aabc9/1513633520645-OZEPPUIZ19L3HMUFBFQ4/competition+heats+up+botb.jpg Clients Organic posts encouraged passionate Keurig advocates to get involved and keep voting. https://images.squarespace-cdn.com/content/v1/53364aafe4b0d3865c0aabc9/1513636581290-FEGFRRFGKCFATWHQAA7I/coffee+quote+5.jpg Clients https://images.squarespace-cdn.com/content/v1/53364aafe4b0d3865c0aabc9/1513636585402-7A4JBE2Q9R53AO4IBSFB/coffee+quote4.jpg Clients https://images.squarespace-cdn.com/content/v1/53364aafe4b0d3865c0aabc9/1513636589452-0CN345AHOX7NHEEQFD9K/green+mountain+quote+2.jpg Clients https://images.squarespace-cdn.com/content/v1/53364aafe4b0d3865c0aabc9/1513636594245-DELF36QSH27P41XKB1YM/green+mountain+quote+watermark.jpg Clients https://images.squarespace-cdn.com/content/v1/53364aafe4b0d3865c0aabc9/1513640511406-7J7N31BBZET6WVL30ATN/botb+website+view.jpeg Clients Social share functionality empowered brand advocates to promote the campaign on their own social channels. https://images.squarespace-cdn.com/content/v1/53364aafe4b0d3865c0aabc9/1513636236423-QBI3H9FOA48ZS0KDSCF3/keurig+quote+2.jpg Clients https://images.squarespace-cdn.com/content/v1/53364aafe4b0d3865c0aabc9/1513636246885-SBYFR2EW1LYBUZX84RKG/keurig+quote+boo.jpg Clients https://images.squarespace-cdn.com/content/v1/53364aafe4b0d3865c0aabc9/1513636257264-Y8DW63HUJUYOW9EKQR8D/keurig+quote+hug.jpg Clients https://images.squarespace-cdn.com/content/v1/53364aafe4b0d3865c0aabc9/1513636262478-TS0R13FCHFDAYGIE3ZZY/keurig+quote+1.jpg Clients https://images.squarespace-cdn.com/content/v1/53364aafe4b0d3865c0aabc9/1513632929268-5RQYN85WN96ZK0YX2IQY/round+5+BOTB.jpg Clients To keep the competition fresh, it was structured as a series of elimination rounds. 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